New Survey Says Forty Percent of Americans Expected to Shop Online From
Work This Holiday Season
WHO: Google
WHAT: Cyber Monday: Google Checkout launches holiday site with
featured items and details on special promotions; releases survey data
on online holiday shopping habits
WHERE: checkout.google.com/holiday
WHEN: Cyber Monday - November 27, 2006
WHY: The Monday after Thanksgiving - Cyber Monday - is expected to
draw another record crowd of online shoppers this year, as people log
on after spending the holiday weekend fighting the crowds and browsing
through stores.
According to a new survey conducted by Harris Interactive and
commissioned by Google Checkout, 40% of employed U.S. adults say
they'll be doing at least some of their online holiday shopping from
work this year, with 1 in 4 of those shoppers logging on to track down
that perfect gift on Monday, November 27. (57% plan to shop during
coffee and lunch breaks, while 34% will wait until the end of the
workday.)
Trying to squeeze online holiday shopping into already busy schedules,
shoppers will be looking for even more speed and convenience this year.
And while there are many online shopping options to make finding the
right gift relatively easy, online shoppers still have to deal with
hassles, such as entering billing, shipping, and contact information
multiple times as they move from site to site. Google Checkout
eliminates an average of 15 steps from the online checkout process, in
many cases making checking out as simple as entering a single login.
This can save a lot of time for online shoppers, who will visit an
average of 5.5 websites for holiday gifts this season, according to the
survey.
For the holidays, Google Checkout will also be offering users a variety
of promotions for their holiday shopping. Through Tuesday, December 26,
users will receive $10 off purchases of $30 or more, or $20 off
purchases of $50 or more, depending on the merchant. And best of all,
these promotions are reusable, no special registration is necessary,
and there are none of the delays that come with rebates -- users will
automatically see the credits applied as they make their purchases. For
example, if users visit an average of five participating websites, they
can redeem the promotion on each of those sites and save at least $50
on their holiday shopping.
Since the launch in June, thousands of merchants have added Google
Checkout to their sites. So shoppers trying to cross things off their
lists will be able to do so quickly and easily on a wide range of
sites, including Buy.com, Starbucks Store, The Sports Authority, Ace
Hardware, Timberland, and many more.
Shoppers will be able to find participating merchants and special
promotions on a new Google Checkout holiday site
(checkout.google.com/holiday) that will be launching on Cyber Monday.
The site will provide information on the promotion and offer gift ideas
in the most sought-after categories this year - which, according to
the survey, include clothing, gift certificates, toys, electronics,
DVDs, and music.
If you'd like to learn more about the survey results, the Google
Checkout holiday site and promotions, or the ways that Checkout makes
online shopping faster and more convenient, you can visit
checkout.google.com/holiday on Cyber Monday, November 27.
==========
Survey Methodology
Harris Interactive® fielded the study on behalf of Google from
November 7-9, 2006, via its QuickQuerySM online omnibus, among 2,559
U.S. adults age 18 and over, including 1,639 who are employed and 655
who plan to do online holiday shopping at work. Data were weighted to
be representative of the total U.S. adult population on the basis of
region, age within gender, education, household income, race/ethnicity,
and propensity to be online. Select data were weighted to be
representative of the total U.S. online adult population on the basis
of region, age within gender, education, household income,
race/ethnicity, and amount of time spent online.
With a pure probability sample of 2,559, one could say with a
ninety-five percent probability that the overall results would have a
sampling error of +/- 3 percentage points. Sampling error for data
based on sub-samples would be higher and would vary. However, that does
not take other sources of error into account. This online survey is not
based on a probability sample and therefore no theoretical sampling
error can be calculated.
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